You should consider these four factors when deciding whether to use information from health & medical websites as part of the care of your patients:
- Intended Audience: consider the three "P"s
- Professional: Health Care Practitioner
- Patient* - Person diagnosed with X, includes patient education materials
- Public* - includes statistical information like prevalence or incidence rates, e.g. the CDC
- Public & Patience information falls into a category known as 'Consumer Health" information
Many health & medical websites serve both consumers and professionals -- which content on the website is appropriate for your informational need?
- Currency: when was the information created?
- Why should we consider currency?
- How should we measure currency? And are there exceptions?
- General benchmark is information published in the last 5 years -- although there are many variables. Exceptions include seminal works, ability to trace professional discourse and thought process over time.
- Context: what is the context in which the information was produced? Why was it produced? What might the impact be when we are interpreting and using this information?
- Who are the major producers of information in this field? Whose point over view is being represented, and is there a potential for bias?
- Scholars/academia
- Clinicians/healthcare professionals
- Government organizations and agencies
- Scientific and research societies
- Common practice: when providing health information 'funding disclosures' and 'conflict of interest statements' should be explicit
- Website: Is site sponsorship disclosed? Are there commercial organizations that have contributed funding, services, or materials to the website?
- If a website is linking to or referencing research articles/studies, who is funding the research? Is there anything not being reported?
- Evidence Based Documentation Provided: Are references or source documentation included?
- Content should be supported by strong empirical evidence. Empirical evidence is evidence that has been systematically and scientifically tested through observation and experimentation (well-designed research studies, patient care data, includes primary & some secondary sources in health science literature)
- Expert opinion is not scientifically tested and is therefore considered weak evidence. De-emphasis on authority in health science research.
- Evidence based practice emphasizes the degree to which a study is free from potential bias and error.
See Content Evaluation Guidelines for a full listing and explanation of the criteria